The present study is an action research in the field of education. The aim of the study was to see if immediate transfer of feedback and reinforcement can help to improve students' academic performance and help in the understanding and incorporation of feedback. The study was done on a sample of 15 psychology students of an international School in Mumbai. Methods of questionnaire, observation and objective assessments are used in this study to collect data. The results suggest that immediate transfer and reinforcement helps to improve understanding as well as the academic performance of the students.