In response to global and local needs, the South African government increasingly enables distance education through legislation and policy, and many traditional public higher education institutions have turned to dual-mode delivery of their programmes. This decision is often based on a desire for new market growth and firmly embedded in for-profit, without necessarily being driven by strategy. A problem with this approach is that faculties intending to offer distance delivery at dual-mode institutions often do so in a decentralised and fragmented manner, assisted only by a university unit tasked with technology enhancement of contact programmes. In such a model of decentralised delivery, for various reasons, problems with quality and sustainability arise. As an emerging dual-mode institution, the University of the Free State (UFS) considered alternatives to its decentralised and uneven governance of Open Distance Learning (ODL), towards enabling a balance between for-profit and quality. After years of using different governance models, the UFS subsequently adopted and refined the Enterprise Model as a solution. [For the complete Volume 17 proceedings, see ED596826.]