This essay articulates some of the ways in which a unique form of digital media, online videogames, have shaped and have been shaped by social, technological, and economic influences, which have secured the relative sustainability of specific games in the global marketplace over time. Based on trends observed from a review of previous empirical research, corporate press releases, user-generated wiki content, and interviews with professional videogame producers, it is argued that innovators, or makers of new artifacts, of online videogames are likely to sustain a durable trajectory of innovation within corporate contexts when they are able to continually adapt to sociological, technological, and economic changes over time. The implication is that successful and well-designed online videogames, particularly massively multiplayer online (roleplaying) games, require a workforce that is able to engage in the practice of innovation with a persistent awareness of consumer needs and the availability of technological and financial resources. [For the complete volume, "Educational Media and Technology Yearbook, Volume 37," see ED595734.]