Social network analysis (SNA), with its distinct perspective on studying relations and its exceptional capability to visualize data, should be embraced by institutional researchers as a promising new research methodology complementary to inferential and exploratory statistics. This article introduces SNA through discussion of three analytical studies on topics highly relevant to institutional research (IR): (1) double-majors, (2) gatekeeping courses, and (3) STEM pipeline leaking. The unique approach of SNA in exploring, analyzing, and presenting data has great potential for advancing IR's analytical capacity. [For the other article in this issue, "Two Heads Are Better than One: A Collaboration between Institutional Research and Faculty for A More Meaningful Analysis of the STEM Faculty Experience. Professional File. Article 137, Spring 2015," see ED594976.]