This white paper shares insights about women's motivations to pursue graduate management education (GME), their approach to the application journey, and the biggest challenges they face along the way. These insights are examined in the context of the Graduate Management Admission Council's (GMAC's) recent global GME candidate segmentation study along with other GMAC® survey research and admissions testing data. This analysis provides a rich source of market intelligence that business schools can use to create a new value proposition for women and make progress toward gender parity in the classroom, especially in their full-time MBA programs.