Developing and releasing a user-friendly school report card site is a process for ongoing engagement and improvement. This report describes the continuous improvement efforts of three states--Georgia, Illinois, and Virginia--to make their school and district report cards more user-friendly. The Council of Chief State School Officers (CCSSO) has offered a number of resources to support states in their efforts to develop and implement their school and district accountability and reporting systems. This case study builds upon the previous CCSSO resources to offer the three states' experience in various stages of their school report card development. It highlights real-life examples of the recommended best practice strategies outlined in the previous CCSSO resources and conveys that school and district report card production is a process, not a project. This case study captures lessons learned that may be useful for other states as they work to both meet the requirements of the Every Student Succeeds Act and empower their stakeholders with actionable information about school performance. It offers five lessons from the report card development and release process of the three highlighted states: (1) Not a one-person job; (2) Keep it simple; (3) Educate the agency; (4) Inputs matter; and (5) Expect speed bumps. For each state, the reports focuses on stakeholder engagement; design processes; communication strategies; and next steps.