The Collegiate Employment Research Institute (CERI) generated this report from employers currently seeking college talent through their interactions with college and university career services offices. Nearly 200 career service centers from around the country invited their employers to participate in this study. Approximately 4,350 employers provided information useful for understanding recruiting trends and practices. CERI uses information provided by those recruiting talent for full-time positions, internships, and co-ops to provide these research briefs. A few years ago, a group of college-relations managers approached CERI for help in obtaining benchmarks to assess their college recruiting programs. Several measures were agreed upon and were tested during the subsequent "Recruiting Trends" surveys. Based on the survey results, the benchmarks were revised and feedback was requested from a wider pool of respondents, including recruiting managers. For recruiting full-time positions between July 2015 and June 2016, respondents reported the following averages for key benchmarks: (1) Thirty-nine percent of professional hires were the direct result of college recruiting; (2) Thirty-three percent of new college hires were former interns or co-ops; (3) Sixty-five percent of full-time offers were accepted; (4) Seventy-one percent of internship and co-op offers were accepted; (5) Forty-four percent of interns and co-ops with bachelor's degrees were converted to full-time employment; (6) Fifty-one percent of starting salary offers were comparable to other organizations within an industry sector; and (7) Five percent of full-time offers accepted were later reneged.