The underlining issue driving this study was factors that prevent African American males from earning a college degree. Brown (2008) noted that the disposition of African American males stem from a long history of racial oppression, discrimination, and legally mandated segregation and that society must change its negative perceptions of African American males and begin to create a climate that fosters the academic success of black males. Specifically, this work dove into the perspective of admission counselors and factors that influence this stakeholder group's ability to recruit African American males to college. The purpose of this study was to conduct a gap analysis to examine the knowledge, motivation, and organizational influences that interfere with Los Angeles University (LAU) increasing the African American male four-year college admission rate. Based on the research, results, and findings, recommendations where given for causes validated through analyzing triangulated data including that of surveys and interviews of five admission counselors at a large private university. Results and finding of this study found that admission counselors do not uniformly understand what factors prevent African American males from earning a college degree and how to properly attract African American males to the university. Admission counselors did show to understand the importance of scholarship monies being allocated to African American male students. In addition, this study found that admission counselors lack the necessary confidence to effectively recruit African American males to the university. Finally, this study found that admission counselors lack the proper resources, support, designated time, and effective communication and recognition from their university to effectively recruit African American males to the university. Solutions such as surveying currently enrolled African American male students to gage challenges this population group faces in terms of degree attainment, providing a job aid for admission counselors to better recruit this population group, providing incentives for admission counselors for meeting outlined goals, and providing resources and support to admission counselors all would help to make this stakeholder group more successful in meeting their goal of increasing African American male student enrollment at LAU. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]