As the United States becomes increasingly more diverse, there will be more demand for a workforce that can navigate languages and cultures. English Language Learners (ELLs) are uniquely positioned to meet this demand and are eager to do so, but colleges and universities will need to prepare them adequately for the tasks ahead and find innovative ways to unlock their potential. This paper describes recent increases in the number of ELLs in higher education, details the diverse needs of this population, and lays out important considerations for the colleges and universities that serve them.