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ERIC Number: ED583581
Record Type: Non-Journal
Publication Date: 2017-Jul
Pages: 47
Abstractor: As Provided
ISBN: N/A
ISSN: N/A
EISSN: N/A
Does Opting into a Search Service Provide Benefits to Students? ACT Working Paper 2017-3
Moore, Joann L.; Cruce, Ty
ACT, Inc.
Recent research suggests that the use of student search services is an effective part of a college's student marketing and recruitment strategy. What is not clear, however, is whether participating in a search service is an effective part of a student's college search strategy. To address this question, we exploit a recent change in the choice architecture that structures students' decision to participate in ACT's Educational Opportunity Service (EOS) in order to make a causal inference about the benefit to the student of opting into a search service. We hypothesized that students who had opted into EOS unintentionally sent scores to more colleges than students who opted out. Indeed, we found that unintentional opt-in was associated with an 8% increase in the odds of sending scores to any colleges, and for students who sent scores, unintentional EOS opt-in was associated with a 1.1 increase in the number of colleges to which scores were sent. Results of this study support the hypothesis that EOS opt-in may indeed be an effective part of a student's college search strategy.
ACT, Inc. 500 ACT Drive, P.O. Box 168, Iowa City, IA 52243-0168. Tel: 319-337-1270; Web site: http://www.act.org
Publication Type: Reports - Research; Numerical/Quantitative Data
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: ACT, Inc.
Identifiers - Assessments and Surveys: ACT Assessment
Grant or Contract Numbers: N/A