Urban economic development resources are often focused on bringing jobs and affordable housing to downtown areas. In contrast, there has been very little consideration given to how public charter schools and other school choice programs might act as economic development catalysts. This study examines relocation decisions made by families whose children are enrolled in a successful arts-intensive urban public charter school. The authors find that the school is a strong relocation attractor, and families gravitate toward the school after their children enroll. To the extent public charter schools and/or other parental-choice options influence family relocation decisions, continued growth in these programs may provide a useful policy tool informing urban design and revitalization initiatives in areas where economic growth is otherwise stunted by inferior assigned schools.