Financial literacy, or understanding how money is made, spent, and saved in order to make informed decisions, is particularly important during the transition to and through college. Students who have a deeper understanding of finances and how they work are better positioned to make decisions regarding the college or university they attend, what to major in, how to pay for their education, how to increase their chance of graduating, and how to take on and manage student debt after finishing school. All of these choices have a direct impact on their future success and financial security. This brief provides an overview of strategies in Kentucky to improve the financial literacy of the state's college students, and consequently, the longer-term financial well-being of graduates as they begin their careers and families. As these initiatives grow and expand to other campuses, they promise to relieve some of the pressure rising costs have placed on enrollment, retention and completion.