Working toward promotion and tenure (P&T) is a large part of working as a faculty member at an institution of higher education. Through this process one provides evidence of contribution to the overall scholarly body of knowledge. However, this is affected by changes to cultural norms, administrative processes, and institutional expectations. Each of these items influences the P&T process and how individual faculty members must navigate this process. Based on the literature and described through perspectives from different universities, key strategies are identified to help others find success in an ever-changing environment. These include an awareness of the hidden curriculum, norms, beliefs, and perceptions. [For the complete proceedings, see ED576985.]