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ERIC Number: ED575403
Record Type: Non-Journal
Publication Date: 2017
Pages: 106
Abstractor: As Provided
ISBN: 978-1-3696-5335-9
ISSN: N/A
EISSN: N/A
Admissions Technology: A Case Study of a Public Institution of Higher Education
Galvin, Lisa A.
ProQuest LLC, Ed.D. Dissertation, Northcentral University
There is no research that directly illustrates how technology, or a lack thereof, in a higher education environment might influence the customer service and satisfaction of applicants and enrolled students. The problem addressed in this study is the gap of knowledge and scholarly research on antiquated technology and its effect on applicant satisfaction as it pertains to graduate school. The benefit of such research would be to complement the scholarly research already available on applicant satisfaction by illustrating if a lack of technology has any effect on customer service and satisfaction. The purpose of this qualitative single case study is to advance the scholarship related to the use of technology and its effect on applicant satisfaction as it pertains to graduate school. The population in this case study include those employed at a higher education institution within the enrollment management area. The institution studied is a public university in the northeast U.S., and one which has employed new technology in the admissions area within the past year. The investigation into the application software employed by the graduate admissions area at the site institution was an attempt to address the gap in scholarship with regard to admissions technology. Interestingly, the perception of whether the lack of current technology on applicant satisfaction was a relatively equal split. The effect on enrollment of new applicants was of utmost interest. The admission software at the site institution was implemented and employed for the fall 2016 cycle. At the time of this study, enrollment statistics for new graduate students enrolled are available for both part-time and full-time students for the fall 2016 and spring 2017 semesters, 42.3%, 16.8% and 34.7% and 18.3%, respectively. This increase in enrollment would indicate that those at the institution who perceived a negative impact on applicant satisfaction and enrollment have a different perception than the actual applicants, or at least that a negative perception by the applicant does not have an effect on enrollment. Applicant satisfaction and its effect on enrollment is a topic for further research. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A