The LLAS Centre for Languages, Linguistics and Area Studies, at the University of Southampton, UK, has led a number of projects aimed at creating and building communities of sharers and users of open educational resources (OERs). We have worked with very different groups within the language teaching community to raise awareness about OERs, encourage practical engagement with OERs, and foster good practice in the use and re-use of open content. All of our projects sustain continuing community activity. We have found that a "one size fits all" approach is often offered by institutions to those wishing to engage with open practice, but that it is unlikely to be as effective as a more direct, personalised approach. Through an analysis of the needs and challenges of different groups of language teachers we have worked with, we will show that a flexible approach, which takes into consideration existing practice and indicates how OERs relate to this, ensures a greater chance of OER uptake and use, and increases the likelihood of open practice sustaining in the longer term. [For the complete volume, see ED574893.]