One of the challenges of teaching a foreign language in non-immersive contexts, is extending the exposure of learners to the target language, beyond school hours. Since it is quite common to find linguistic and cultural exponents of foreign languages, in authentic contexts (i.e., the "Linguistic Landscape"), those exponents may serve as triggers for students to interact and engage with the foreign language, on a daily basis. Using mobile devices and social media to increase awareness to the exponents, may facilitate foreign language learning outside the classroom and across settings. This paper describes an approach for designing an informal, contextual, foreign language learning experience. Students were encouraged to utilize their mobile devices in order to document the presence of Spanish exponents in their surroundings and to share them in a dedicated Facebook group. The findings suggest that this approach may hold the potential to increase learner awareness to language learning opportunities, thus supplementing formal learning in the classroom and encouraging a continuous learning process. [For full proceedings, see ED571430.]