While many technical disciplines have reached or are moving toward gender parity in the number of bachelors degrees in those fields, the percentage of women graduating in computer science remains stubbornly low. Many recent efforts to address this situation have focused on retention of undergraduate majors or graduate students, recruiting undergraduate women into graduate programs, or appealing to girls through K12-focused experiences. Our approach focuses more specifically on recruiting women to take their first "major-track" computer science course (CS1) and strategically redeveloping that course to spur interest in computing. Our strategy for so doing is to better understand how women view computer science prior to any direct experience in college-level study, developing a woman-centered first programming course that focuses on fundamentally-sound curriculum, addressing the retention recommendations offered in other studies, and face-to-face recruiting to encourage students to register for their first course. [For full proceedings, see ED571297.]