The Young Readers Programme (YRP) motivates children to read for enjoyment by running a series of three literacy-focused events, teaching children strategies to choose books that are right for them, and showing them that reading can be enjoyable. One of the most effective ways of developing children's literacy skills is to engage them in reading for enjoyment, and this helps children and young people to enjoy more opportunities throughout their lives as a result. To demonstrate this outcome, the National Literacy Trust presents its 2015/16 evaluation of the Young Readers Programme based upon a pre- and post-survey of participating children and a reflective post-survey of participating teachers, as well as interviews and group discussions with teachers, children, and volunteers. Key findings from the report show: (1) Children who took part in the YRP read an increased range of reading materials at the end of the project; (2) Children who took part in the YRP showed improved attitudes towards reading. In particular, they believed that their own reading ability and book choice skills improved; and (3) Children who started the project not seeing themselves as good readers and not enjoying reading show particularly positive reading outcomes. This evaluation suggests that the programme has the potential to ignite a love of reading in those who have not yet fully explored their reading preferences, and also suggests that the Young Readers Programme is successful in reaching out to disengaged readers.