"How America Saves for College 2015" marks the fifth time Sallie Mae has reported on the theories and practices behind how parents feel about saving for college and what they are doing to save for college. This study reports on the values that parents associate with higher education and their attitudes toward paying for it. In addition, this study captures data on the decisions parents are making about saving, the savings vehicles they are using, and how much they are saving. Sallie Mae produced How America Saves for College 2015 in conjunction with Ipsos. This study reports the results of online interviews that Ipsos conducted in January 2015 of 1,988 American parents with at least one child younger than age 18. The survey sample reflected a cross-section of key demographic variables in the United States. Respondents were able to take the survey in English or Spanish. Additional information about the survey sample, weighting, and margin of error appears in the Technical Notes section of this report. The survey's questions and their responses appear in the Tables section of this report. [For the 2014 report, see ED560131.]