The Data Quality Campaign (DQC) believes that when parents and educators have the right information to make decisions, students excel. Parents agree, according to a recent survey. DQC's Parent Poll, conducted online by Harris Poll in November 2015, surveyed 1,093 US parents with children ages 5-17 about their attitudes toward data collection and data use in schools. From individual student data to aggregate school performance data, parents are hungry for information: nearly 9 out of 10 parents (89 percent) say they need data like grades and test scores to understand how their child is progressing in school so they can help them do their best. For many parents (48 percent) the top criterion to determine school quality is data on how well their school prepares students for the future. Most parents (87 percent) say they also use data to make decisions about their child's education. When information about students is provided in a timely, useful manner, every adult working with a child--especially parents--is able to support that student's learning more effectively. Understanding parent attitudes around data use is the first step that policymakers and advocates can take to ensure that their efforts really meet parents' needs. This brief report provides more detailed information on parental attitudes toward education data.