In our society, which is full of images, visual representations and visual experiences of all kinds, there is a paradoxically significant degree of visual illiteracy. Despite the importance of developing specific visual skills, visual literacy is not a priority in school curriculum (Spalter & van Dam, 2008). This work aims at (1) emphasising the importance of integrating visual literacy as the fifth linguistic skill in English classes, and (2) showing a visual activity exploring a video called Price Tag. We will show some strategies that can be applied in foreign language classes in order to teach students a way to encode and decode the artifacts of their own culture and perceive the affordances of multimodal composition. In this research, the students' cell phones were used with which we developed activities using videos as multimodal texts. [For the complete volume, "New Perspectives on Teaching and Working with Languages in the Digital Era," see ED565799.]