This paper describes an innovative project-based learning framework theoretically based on the ideas of Transmedia Storytelling, Participatory Cultures and Multiple intelligences that can be integrated into the f?lipped classroom method, and practically addressed using Content- Based Instruction (CBI) and Project-Based Learning (PBL) approaches. It shows how this framework has been developed and integrated into the Academic Reading curriculum at Akita International University (AIU) in Japan by giving examples of the high quality work students can produce and outlining specific techniques and assessment criteria. [For the complete volume, "Innovative Language Teaching and Learning at University: Enhancing Participation and Collaboration," see ED565011.]