This paper outlines the nature of predatory open-access journals. These are journals that do not exist as vehicles to promote research or the efforts of scholarly organizations, but exist simply as a means for profit. As with many efforts in education and the social sciences, when financial incentive is the main driving force, quality and professional practice suffer. A narrative case study is presented to exemplify the practices of one journal. The paper is situated within the context of tabloid journalism as a fitting metaphor for the lack of credibility of the publisher and the questionable practices used to "sell" their product to unsuspecting authors. Research authors face a new challenge in the "publish or perish" world of academia publication. The nature of a potential journal, even with an impressive established title or noted editorial board, may exist to attract fees rather than serve the research community.