The Higher Education Academy (HEA), in partnership with the National Union of Students (NUS), commissioned CFE and The University of Sheffield to undertake research to explore behavioural approaches to understanding student choice. Within the research, the authors' applied insights from behavioural economics to help aid understanding of student decision-making, and specifically the mental shortcuts that prospective students use to reduce the burden of complex decision-making, which can give rise to systematic errors or biases. Ultimately, by better understanding how and why prospective students make choices about what and where to study, the intention is to ensure that information, advice and guidance is better attuned to assist them in making choices that are consistent with their own aims. The overall ambition, therefore, is to improve student engagement, satisfaction, retention, success, employability and in turn social mobility--outcomes which are all in the interest of both prospective students and the sector. Accordingly, this report offers a number of pragmatic insights resulting from this research and case studies that provide the basis to support better support student decision-making. This report summarizes the authors' approach to this research and synthesizes the main findings. Three appendices are included: (1) Glossary of key terms; (2) Student choice in the MINDSPACE framework; and (3) Details of the research methodology. A bibliography is also included.