"CFO Perspectives" is a series of white papers that examines at role of the CFO within different institutional or operational settings. Each white paper, available free from the National Association of College and University Business Officers (NACUBO) and released periodically during 2012, NACUBO's 50th anniversary year, focuses on the unique demands of a particular type of institution and how to manage strategy and business operations within that distinctive context. Written by authors with extensive experience in financial operations, the white papers offer insights that may prove especially helpful to new CFOs or board members, presidents, senior administrators, faculty, and staff. In "The Large Public University," Kenneth Jessell provides invaluable, first-hand insights into the highly visible position of the CFO at a large public university. He explains the pivotal role that CFOs play and provides "rules of thumb" for colleagues to follow. Readers walkaway with tools, tips and resources to help them better understand the many processes, relationships and requirements CFOs at a large public institution face.