This case study reports on the work of Denise Watts, who in 2011 was the newly named Project L.I.F.T. executive director and a Charlotte-Mecklenburg Schools zone superintendent. She approached Public Impact for help in meeting the new Project L.I.F.T. (Leadership and Investment for Transformation) goals. Facing urgent needs for real change, Watts saw Public Impact's Opportunity Culture initiative--which highlights the potential of using job redesign and technology to reach more students with excellent teachers, for more pay, within budget--as a key part of the solution. In creating an Opportunity Culture, schools develop new teaching roles, form collaborative teams able to meet during school hours, and enhance teacher development. Teachers and staff have the opportunity to develop to their full potential through collaboration with and leadership from excellent teachers, and career advancement allows teachers to earn more and help more students. This would create a "win-win" for the education profession and for the thousands of students who do not have consistent, favorable circumstances to be educated by a highly effective teacher. Watts introduced the concept of an Opportunity Culture to all nine Project L.I.F.T. schools, and invited them to be the first ones to launch this work. Four schools took on the challenge: Ashley Park PreK-8, Allenbrook Elementary, Thomasboro Academy, and Ranson IB Middle School. All are historically low-performing and high-need schools that feed into West Charlotte High School, which holds political and historical significance in the city as an anchor for its community and the focal point of the city's school desegregation efforts in the 1970s. [Additional contributors to the case study were Joe Ableidinger, Bryan C. Hassel, and Emily Ayscue Hassel.]