Download full textERIC Number: ED557261
Record Type: Non-Journal
Publication Date: 2014-Jul
Pages: 5
Abstractor: As Provided
ISBN: 978-989-8704-08-5
ISSN: N/A
EISSN: N/A
An Exploration of the Attitude and Learning Effectiveness of Business College Students towards Game Based Learning
Chang, Chiung-Sui; Huang, Ya-Ping; Chien, Fei-Ling
International Association for Development of the Information Society, Paper presented at the International Conference e-Learning 2014. Multi Conference on Computer Science and Information Systems (Lisbon, Portugal, Jul 15-19, 2014)
This study aimed to explore the attitude and learning effectiveness in game based simulations from college students' perspective. The participants included 189 business college students in Taiwan. The main instrument employed in this study was McDonald's video game. Additionally, participant selection, data collection and analysis, and results relevant to the research questions of this study are presented. [For the complete proceedings, see ED557189.]
Descriptors: Foreign Countries, Business Administration Education, Educational Games, Video Games, Undergraduate Students, Academic Achievement, Instructional Effectiveness, Student Attitudes, Pretests Posttests
International Association for the Development of the Information Society. e-mail: secretariat@iadis.org; Web site: http://www.iadisportal.org
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: National Science Council (Taiwan)
Authoring Institution: N/A
Identifiers - Location: Taiwan
Grant or Contract Numbers: N/A
