In February 2014, a state department of education contacted the Center on Enhancing Early Learning Outcomes (CEELO) for support in informing the rebranding of their kindergarten readiness assessment instrument. This state's department of education would like to develop a plan for increasing the use of the early childhood assessment system among providers throughout the state. As a first step, the state would like to "rebrand" the kindergarten readiness assessment instrument to assure the name connotes its use across ages and for all students (including special education students). The state is also interested in knowing how states developed their early childhood assessment systems and the funds that have supported the development and implementation of assessments. In response to this request, CEELO staff reviewed the National Institute for Early Education Research (NIEER) The State of Preschool Yearbook, reviewed selected state websites, and conducted interviews with four early childhood specialists in state departments of education who have worked on the development and implementation of early childhood assessment instruments and systems. A summary of their findings and recommendations are presented herein.