A college education is rightly part of the American Dream. It is seen as the ticket to success in career and community, a credential that repays the investment of time and money in higher education that students, families, and taxpayers make. In "What Will They Learn?"™ the authors take as a premise that the core purpose of attending college is learning, and examine what institutions actually require students to study. Kempson, Lewin, Burt, and Poliakoff focus on the institution's general education, or core curriculum, program. Sadly, "What Will They Learn?"™ shows that at a time when the demands of the modern workforce and global marketplace make a broad general education more important than ever, far too many of our institutions are failing to deliver. There are, however, some encouraging signs: prospective college students and their parents, along with taxpayers and policymakers, are increasingly interested in knowing which institutions provide real academic value in return for the dollars received. "What Will They Learn?"™ exists to showcase those institutions that hold their students to high standards by requiring a thorough general education curriculum, and to challenge those that do not.