Colleges and universities may no longer merely turn out graduates with degrees, thinking thereby to have fulfilled their obligation to the student. Recent economic and technological changes have narrowed certain fields of employment while opening up others. Future changes will continue to affect opportunities for employment. Because there is so much uncertainty, students and graduates alike feel the need for vocational guidance and assistance in becoming established in the world of work. Placement is therefore being thought of as an integral part of the responsibility which the college should assume if the student is to become a happy, well-adjusted person with the ability to make a constructive contribution to society. This study was undertaken in the belief that an analysis of reports and a description of what is being done by placement services in a few representative colleges and universities throughout the country would provide a partial basis upon which other colleges might appraise their placement procedures and plan for future improvement with regard to this important phase of personnel work. A bibliography is included. (Contains 14 figures.) [Best copy available has been provided.]