Youth rarely receive opportunities to craft their own strategies around health and wellness within contexts relevant to them. From 2009 to 2010, the Institute of Play, based in New York, developed Being Me, a social networking site, to enable sixth-graders at the Quest to Learn public school to explore, discover and document a range of ideas related to health and wellness. According to the final report and the project director, the Institute of Play: (1) Created and launched Being Me, a social network that allowed students to explore and practice health and wellness by posting videos, photos, audio, games and writing; creating and contributing to blogs and debates; and finding mentors and collaborators; (2) Developed a sixth-grade wellness curriculum that connected Being Me with classroom work in physical education, health, nutrition and social and emotional learning; and (3) Worked with 77 sixth-graders to develop and manage content for Being Me. A bibliography is included.