In order to effectively market and promote study abroad programs, the reasons for undergraduate students' decisions to or not to study abroad need to be considered. Limited research was found identifying students' reasons for or against studying abroad. This researcher examined the reasons students identified in their decision to or not to study abroad. A survey assessing these reasons was conducted with agriculture undergraduates at a public university in Wisconsin. The fundamental findings were: (a) Students agreed finance factors were the most compelling barrier in their decision to study abroad. (b) Latent and excluded wants did not appear to have much influence on students' study abroad decision. (c) A student's previous experience with travel abroad and the distance of their home from campus affected responses in the factors of finance, family and friends, academics, and fears. A main conclusion is that finance issues are a primary factor in students' decisions whether or not to study abroad. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]