Each Air Force recruiter is formally trained in public speaking and the art of salesmanship or persuasion. These recruiters communicate to thousands of high school students each year through presentations in classrooms, auditoriums and other venues as part of their assigned duties. Persuasive presentations are public speaking events specifically designed to generate new prospects and obtain interviewing appointments with qualified applicants. This training program is designed to enhance these recruiters' current public speaking skills by focusing on the first step of presentation research: Consider the Audience.