Social media has exploded onto American culture--including our schools--giving educators a unique opportunity to shape this phenomenon into a powerful tool for improving educational leadership practices. With real-world examples and practical tips, this essential guide shows school leaders how to address both the potential benefits and common concerns presented by social media. It is written in a clear, reader-friendly format, and covers important topics, including: (1) Responding to student safety issues, such as cyberbullying and sexting; (2) Improving school management, communication, and professional growth; (3) Instructional innovation; (4) Twenty-first century learning; and (5) Preparing for future social media trends. This is a must-have resource for school leaders who want to stay current and provide the best possible educational environment for learning in the 21st century.