This study examines the best ways to motivate college admissions counselors. A review of literature revealed multiple perspectives on intrinsic and extrinsic as well as tangible and intangible rewards. Primary research was designed to examine the impact of tangible rewards and verbal reinforcements with a convenience sample of nine college admissions counselors. Results revealed that verbal praise was a stronger motivating factor than tangible rewards. These results can be applied to management of college admissions counselors in a variety of settings.