The quality of the coursework students take in high school powerfully affects their life options after graduation. School counselors can guide students through the course selection process. They also can help schools identify policies and practices that propel all students toward success, as well as those that hold some students back. The problem? Too many of today's school counselors do not serve this function. This paper outlines what states, districts, and schools can do to help school counselors become leaders and advocates in the effort to prepare all students for college and career. (Contains 18 notes.) [This paper was written with Karen D. Crews.]