One thing is certain in today's higher education climate: fundraising, development, advancement, and capital campaigns are critically important to the operation, and even survival, of universities--independent and public. The new, expanded edition of this resource reflects the intense changes that have reshaped public and private education over the last 10 years. Beginning with an overview of philanthropy's direction over the last 10 years, author calls on his extensive experience to illustrate the steps to successful campaigning from the ground up. This practical guide covers such topics as campaign readiness, setting up a strong internal structure, realizing the volunteer advantage, staying on top of the financial details, securing the gift, developing the communications plan, and analyzing results. Includes a CD with more than 50 campaign tools. A bibliography is included. Individual chapters contain notes. (Contains 2 figures.)