The aim of this study was to measure the effectiveness of the BBTA (brain-based teaching approach) in dealing with issues related to the learning motivation towards the subject of physics amongst secondary school students in Malaysia. This research sample constitutes 100 Form Four science stream students from two science secondary school in the Northern Peninsular, Malaysia. The implementation of this study was made based on the qualitative approach using achievement analysis of the experimental group and control on pre- and post-tests. Data collection techniques involved the questionnaire of physics learning motivation, the questionnaire of student learning style, journal documentations and student interviews. Qualitative data obtained were then analyzed using the progressive focus technique and were then triangulated to obtain the required results. The findings of this study showed that the BBTA module was an effective teaching approach in dealing with the issue aforementioned. It was found that students who followed the BBTA module possessed a better physics learning motivation compared to students who received CTM (conventional teaching method). (Contains 1 figure.)