At the end of 2009 the National Literacy Trust surveyed 17,000 children and young people online in the United Kingdom's largest ever study of young people's attitudes to literacy and literate behaviour. This survey was of special interest as it repeated questions asked by the National Literacy Trust in a survey of attitudes and reading behaviour undertaken in 2005. Since the 2005 survey there had been an unprecedented promotion of reading to children and young people, reaching a peak in the 2008 National Year of Reading. The focus of much of this activity had been on the "narrowing the gap" target audiences--those pupils who had been identified as being less likely to reach the expected levels in reading and writing. These groups are characterised by their gender, ethnicity and their eligibility for free schools. The new 2009 research describes how the decline up until 2005 in the number of children who say that they enjoy reading has been halted. Between 2005 and 2009 there has been no significant overall variation in the percentage of children who say that they enjoy it. Appended are: (1) Comparative additional analyses of reading enjoyment in 2005 and 2009; and (2) Comparative additional analyses of reading frequency in 2005 and 2009. (Contains 52 tables, 33 figures and 98 endnotes.)