British Columbia is facing challenging economic times. Indeed, the province is managing the effects of an economic recession that has been truly global in nature. In times like these, it becomes even more important to draw on the core strengths of the province and clearly recognize that the opportunities for everyone's future lie in the innovative spirit and talent of the citizens. The Ministry is implementing programs and policies to ensure that the province will meet the labour market demands by maximizing the productivity of its existing labour force, attracting people with the skills needed to the province, and ensuring that newcomers are able to realize their full potential when they arrive. It is not enough to simply react to the current, short term economic realities. Everyone must take steps now to ensure that the province has the skills and talent it needs to seize the opportunities of the future. To this end, the Ministry is developing the long-terms strategies that will guide everyone. These include the provincial labour market strategy (Workforce 2020), the BC Immigration Strategy, the Aboriginal Post Secondary Education Policy Framework, and the Literacy Strategy. This paper presents the Ministry' service plan for 2010/11-2012/13. (Contains 1 footnote.)