The use of marketing can effectively enhance the growth and image of the Child Nutrition Programs. The customer has changed over the years, and today's customer in the Child Nutrition Programs wants the food served to be high-quality at low prices. As a result, many child nutrition managers are looking at what the customer is requesting. This newsletter focuses on how one can develop a comprehensive marketing plan for a nutrition program. The articles included in this issue are: (1) A Message from the Director: Marketing in the Child Nutrition Programs (Colleen Fillmore); (2) Give Your Breakfast a Boost! (Ed Herrera); (3) Tell Your Story--It's Marketing!; (4) Promoting Healthy Eating Habits (Barbara Wilson); (5) Using Nutrition Education in Marketing the Foods You Serve (Rachel Johns); (6) Turning the Lunchroom into a Learning Lab (Mary Jo Marshall); and (7) Breakfast Week Promotion (Heidi Martin).