The authors observe that: (1) arts education is in trouble; (2) for a variety of reasons, museums are a rational choice of institution to work towards reversing that trend; and (3) museums are generally willing to undertake such a role, but are in need of assistance to do so. The authors advocate that targeted philanthropy can provide such assistance, and describe the partnership of the Edward and Betty Marcus Foundation with the New Media Consortium (NMC) to help museums across Texas learn to scale education efforts to produce measurable outcomes that can make a difference. Project rationale, objectives and lessons learned are shared. (Contains 12 footnotes.) [This paper was published as part of NMC's Digital Education Project for Texas Art Museums,]