The purpose of this study was to examine exemplary communication efforts of 12 selected outstanding schools in the United States. The methodology employed was case study methodology supplemented by interviews with key educational administrators. The results show unusual and outstanding ways that schools communicate with parents and the public, as well as lessons learned. Conclusions are that schools can improve their communication efforts by examining exemplary school systems. Recommendations for future research include an examination of large urban sites with sizable African American or Asian American populations.