Eric Jensen, a leading expert in the translation of brain research into education, argues that students' achievement capacity is greatly underappreciated. Drawing from a wide range of neuroscience research as well as related studies, the author reveals that the human brain is far more dynamic and malleable than earlier believed. He offers a powerful new understanding of how the brain can be "enriched," across the board to maximize learning, memory, behavior and overall function. The bottom line is that parents and educators have far more to do with how children's brains turn out than previously thought. This book shows that lasting brain enrichment does not occur randomly through routine or ordinary learning. It requires a specific, and persistent experiences that amount to a "formula" for maximizing brain potential. Parents, teachers and policy-makers would do well to memorize this formula. In fact, the lifelong potential of all school age kids depends on whether or not it is used. Offering an inspiring and innovative set of practices for promoting enrichment in the home, the school, and the classroom, this book is a clarion call. Everyone, from teachers to parents to policymakers must take their role as "brain shapers" much more seriously and this book gives the tools with which to do it. The following chapters are included: (1) The Fixed-Brain Myth; (2) Rethinking Intelligence; (3) The Science Behind Enrichment; (4) The Malleable Brain; (5) Brains at Risk; (6) Exploring Exceptional Brains; (7) Enrichment as Educational Policy; (8) School and Classroom Solutions; (9) Early Childhood Enrichment; and (10) Enriching the Future.