In this article, the authors describe one small liberal arts college's experience implementing a four-page strategic plan and outline the challenges in allocating resources and gauging outcomes that arose during the planning process. They conclude that the simplicity of the four-page plan, though hiding some of the real complexity of strategic planning and its process, contributed to campuswide discussion by faculty and staff of the strategic issues affecting the college, and that this discussion translated into involvement, which facilitated implementation. In short, the four-page plan encouraged discussion focused on real issues affecting the college's future, and produced real results.