A strong case has been made for the need for organizations and individuals to pursue economic, social, and environmental policies and practices that will reduce the risks associated with present practices, that will be sustainable in the long run, and that will enhance the well-being of future generations. Appropriate indicators need to be monitored and relevant information disseminated to various stakeholders if sustainability is to be achieved. This paper examines exemplary sustainability reports that are being produced by corporations and by universities. Institutional researchers have key roles to play in the development of such indicators, the collection of the data, and the dissemination of the resulting intelligence. An appendix contains: Michigan State University (MSU) table of contents, some sample summaries, and some sample graphs. (Contains 1 table.)