The application of emerging digital technologies such as e-mail, the World Wide Web and the Internet in the educational setting has received wide acceptance all over the world. Both corporate and academic agendas have recognized the potential advantages of e-learning; however, as a new field, e-learning courses comes with important issues that have yet to be tackled. Issues either pre-existing in the academic context, or stemming from the intertwinement of new technologies with the delivery and assimilation of education, minimize the effectiveness of e-learning implementations and therefore decrease the value of perception of this practice. Such an issue is academic integrity and ethics. This paper identifies ethical issues that concern the stakeholders involved, and stresses the need for their consideration when implementing an e-learning course. (Contains 21 references.) (Author)