The effectiveness of Australia's Adult Learners' Week campaign was evaluated before the event in August, 2001, and 2002, and after the event in September, 2001 and 2002. Each of these stages in the evaluation involved a random telephone survey of approximately 1,000 Australian residents over the age of 18 years. In addition, focus groups were conducted in five Australian cities in late October, 2001 and in another five Australian cities in late October, 2002. The evaluation clearly identified the following tiers of adult learning: (1) structured programs (of short duration or part-time and primarily institutionally based and pursued out of self-interest); (2) "serious" or qualification/vocation-based long-term learning; and (3) learning that incorporates life and do-it-yourself learning (for example, research/reading, informal learning, and travel). It was concluded that Adult Learners' Week and efforts to publicize it should continue to target all Australian adults. Awareness of the term "Adult Learners' Week" increased from 23% to 28% in 2001 and from 21% to 29% in 2002, whereas awareness of publicity rose from 19% to 24% in 2001 and from 20% to 26% in 2002. (Twenty tables/figures are included. The following items are appended: a description of learning segments in 2001; summaries of conversations with state/territory coordinators; and a summary of the 2001 qualitative findings.) (MN)