Western Michigan University (WMU) in Kalamazoo, Michigan, has partnered with Michigan community colleges to develop an occupational education studies (OES) program to prepare future career and technical education (CTE) instructors by allowing students to transfer their technical degree from the community college as their teaching major at the university. The OES program began with six community college partners in fall, 1999, and added eight additional community colleges by 2001. Students with specific technical degrees in vocational program areas can transfer their technical degrees to WMU and obtain their vocational teacher certification and a bachelor's degree. The number of OES program participants increased from 3 in fall, 2000, to more than 40 in fall, 2002. The OES program's diverse marketing efforts, which include a World Wide Web site, brochures, posters, information about the program in partner schools' publications, and inservice activities for counselors and instructors, have proved key to its success. The OES program's policies are set by an external advisory board that includes more than 30 members and a 4-member internal advisory board. Transition counselors at WMU and its partner community colleges also play a major role in reaching new students. Further research is needed to identify factors motivating students to enroll in the OES program and to determine its effectiveness. (Contains 13 references.) (MN)