This booklet is intended to help local workforce investment boards (WIBs) frame ongoing discussions in their communities about workforce needs and how to meet those needs. The booklet begins by explaining why the United States needs a new workforce system. The following new leadership roles for WIBs are discussed: (1) articulate changing workplace needs; (2) shape a market-driven vision; (3) build a comprehensive system; (4) provide effective leadership; and (5) launch aggressive outreach. The following critical characteristics of workforce development systems that are valued by business are defined: market driven; comprehensive; portable; accountable; customer focused; responsive; flexible; and customized. The following roles of boards in aligning public systems with the marketplace are detailed: (1) continuously define changing business requirements; (2) identify specific industry trends and skill requirements; and (3) set high standards for education and training providers. Presented next are specific strategies for enhancing WIB accountability to marketplace standards for training and competencies. The final section explains the rationale behind the following steps in the process of building WIBs' credibility with employers: (1) buy into the business community's vision for the new workforce system; (2) commit to systemic change; (3) focus on results; and (4) ensure a quality product. (MN)